As you are aware, MaxProf does a lot to invest in less fortunate communities. Through its partnership with EST Sourcing, many bursaries have been awarded to students from various municipalities throughout the country. MaxProf also donates to several charitable organizations during the year. One of those is Phoenix Child and Family Welfare in KwaZulu-Natal.
Prior to sharing how MaxProf has contributed, it is important to understand the purpose and history of the organization,
“THE BIRTH OF PHOENIX CHILD WELFARE
In 1976, the initial group of inhabitants settled in the Phoenix area. The period during 1976 and 1980 saw the fledgling community beset with numerous socio-economic problems, underlined by undeveloped infrastructure, and limited facilities. Community volunteers and activists identified the need to establish a Welfare organisation to serve the indigent families. The founding members, who were members of the civic organisations, became members of local committees of the Verulam Child and Family Welfare Society.
Over the years, the area and the population grew rapidly and by December 1980, the workload had increased to such an extent that Verulam Child and Family Welfare Society could not cope. The South African National Council for Child and Family Welfare, together with the Verulam Child and Family Welfare Society and volunteers from the Phoenix community, took the necessary steps to form an autonomous Child and Family Welfare Society in Phoenix.
At a public meeting held in Phoenix under the auspices of Verulam Child and Family Welfare, The Phoenix Child and Family Welfare Society was inaugurated on 8 March 1981. Since those initial days, The Phoenix Child Welfare has grown to become one of the ten largest welfare organisations in the country. The society is affiliated to Child Welfare South Africa and is a member of Ubuntu Community Chest.”
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This organization has grown into a haven for those in need. The sad reality of our society is that there is a growing need for these types of establishments due to the increased cases of GBV, abused mothers, abandoned and abused children. The Phoenix Child Welfare has taken the responsibility of assisting anyone from any background throughout KwaZulu-Natal. Their doors have always been open, and their staff / volunteers are fully committed and passionate about the future of these kids and the safety of victims of GBV.
They require approximately R 8 million per annum to ensure that the organization runs effectively. They receive 50% of this amount from government and the balance is funded through donations and other fund-raising events.
MaxProf is one of the few consistent contributors to the organization. We donate R 2,000 every month and have recently donated 50 school bags for pre-school children.
On the 21st of May 2023, The Phoenix Child Welfare opened a new Children’s Home and MaxProf was invited to be part of the opening ceremony. It was both a humbling and inspirational event that highlighted the help needed in our communities. The organization thanked and expressed their appreciation towards MaxProf for their contribution and support.
It is important for us at MaxProf to stop and take a moment to acknowledge and realise that masses of our country live in much worse conditions than we do and MaxProf as a company should be proud of the contributions that are made to these organizations.
Management and staff should all be encouraged and invited to visit the organizations we contribute to. It is an eye opener, encourages and promotes the spirit of giving to those less fortunate and instils a sense of pride for us to be part of a company like MaxProf.
For more information about the Phoenix Child Welfare, visit their website on https://pcw.org.za/
